Web Content

Business owners and administrators have full-time jobs conducting the business they are responsible for. Keeping their web content up-to-date or preparing content for a new website launch is one more thing on their already too-full plates.

That’s where I come in—I love digging into seemingly overwhelming amounts of content and creating order from chaos. The web content portion of my portfolio has been steady over the past 10 years, particularly with enterprise-level content strategy and management projects.

Skills

  • Walking clients through a content strategy to determine goals and direction before the web design process begins.
  • Implementing web content processes, such as inventories, audits, content mapping and development of content types to respond to business needs.
  • Helping content owners get comfortable with the scope of change that comes with an updated website.
  • Navigating communications between web designers, developers and client groups.
  • Developing content gathering plans to connect to content owners, glean required information from them, and develop an approval process that is neither too onerous nor overwhelming.
  • Connecting big picture business goals to departmental content requirements, finding a way for them to work together—or highlighting potential problem areas and suggesting solutions.

Projects

  • Real District Web Redesign

    Tall Order and Tin Box Digital Content were the content team for the Real District website redesign with Lesia Digital Design. The project involved a substantial reorganization of content for an organization that manages multiple venues and hosts multiple events per year, from concerts to exhibitions to sports leagues.

    Website
  • Tse’k’wa National Historic Site Website

    Tall Order and Tin Box Digital Content provided content for the newly launched Tse’k’wa website.

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  • Boys & Girls Club of London Website

    Tall Order provided content strategy for a web migration of more than 200 pages of content and then oversaw Tin Box Digital content writing the new web pages. BGC London is delighted with their clean and simplified new design – with only 50 pages of content!

    Website
  • Saskatchewan Pulse Growers Web Migration

    Tall Order was woven into the SPG web migration team to meet schedule constraints. Tall Order managed the conversion of more than 100 PDFs containing several tables each to new web pages. Tall Order enlisted Tin Box Digital Content to meet the tight schedule. SPG’s content manager said after the project: “Really appreciate all your work on this – content migration is a beast of its own and having you two to help us out has made everything so much more manageable for our team.”

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  • Meewasin Trail Signage

    I love any opportunity to work with Meewasin – they are my dream client, with the important work they do in conservation and education in the river valley I call home. I wrote content for 13 panels throughout the Meewasin Valley. You can see them along the trail in Kinsmen Park, and there will be more installed on the southwest and northend (River Heights) portions of the trail. Additional content was also developed for the Meewasin App as part of this project.

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  • Conexus Credit Union Content Migration

    As part of a website redesign led by Zu, Tall Order was the content lead, working with Tin Box Digital Content to provide about 100 pages of content and product pages in an eight week period.

    Website
  • Content Strategy, Pearson

    Content Strategy, Pearson

    Pearson is the world’s education company. My subcontractors and I worked with Pearson’s Global Corporate Affairs & Marketing Team, providing content strategy and content migration services for their OneDotCom program.

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  • Content Strategy, Government of Saskatchewan Digital Services

    Content Strategy, Government of Saskatchewan Digital Services

    Under contract for up to three years providing content strategy services for Saskatchewan.ca and other government web applications. Conducting Writing for the Web workshops, content audits and creating new sitemaps for the content migration from gov.sk.ca to Saskatchewan.ca. Providing review and approval of all new web content to be published on Saskatchewan.ca.

    Website
  • Intranet Content Strategy, Saskatchewan Public Service Commission

    Intranet Content Strategy, Saskatchewan Public Service Commission

    In preparing to launch a new intranet on an updated content management system, PSC engaged me to prepare a content strategy to analyze existing content and organize a new information architecture for the site. The content strategy was delivered in April, 2017.

  • Intranet Content Strategy, PotashCorp

    Intranet Content Strategy, PotashCorp

    PotashCorp’s mine sites are in the process of moving to Office 365 and as part of that move they requested a content strategy that could be used across mine sites to migrate files from existing servers to SharePoint. We developed a new intranet layout and content organization that will work for multiple sites.

  • Saskatchewan Blue Cross (with Zu.com)

    Saskatchewan Blue Cross (with Zu.com)

    Web content writing and content migration for Saskatchewan Blue Cross’s new service-focused website. The site launched in October 2017.

    Website
  • Content Strategy, Government of Saskatchewan Digital Services

    Content Strategy, Government of Saskatchewan Digital Services

    Under contract for up to three years providing content strategy services for Saskatchewan.ca and other government web applications. Conducting Writing for the Web workshops, content audits and creating new sitemaps for the content migration from gov.sk.ca to Saskatchewan.ca. Providing review and approval of all new web content to be published on Saskatchewan.ca.

    Website
  • Saskatchewan Municipal Board

    Saskatchewan Municipal Board

    Provided content audit, inventory, extensive rewriting of content and supported migration of old smb.gov.sk.ca to Saskatchewan.ca.

  • Change Management Communications Specialist, PotashCorp

    Change Management Communications Specialist, PotashCorp

    Provided communications services to support a change management program involving an enterprise-wide (5,000 employees) software upgrade and roll-out. The roll-out took place a dozen sites across multiple time zones and three countries and involved varying levels of internal and back-of-house changes at different locations.

  • Government of Saskatchewan

    Government of Saskatchewan

    As content strategist for the Government of Saskatchewan’s content migration from gov.sk.ca to saskatchewan.ca, I encounter change management issues regularly. The Government of Saskatchewan included requirements for change management in their request for services, since different ministries within the government have varying capacities to adapt to new guidelines and business processes that accompany a content migration.

  • City of Saskatoon Website

    When the City of Saskatoon shifted to a new content management system, Tall Order was brought on to Zu’s web team as the content manager. Throughout 2015, I worked with all the City of Saskatoon departments to create a service-oriented website. The site launched in January 2016.

    Website
  • Saskatchewan Teachers’ Federation

    Content strategy (2014) and content transfer (2015) to a new content management system.

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  • SDC Farms Ltd.

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  • Rock Paper Coffee

  • City of Saskatoon

    City of Saskatoon

    Content manager for the redesign and content transfer to a new content management system. In partnership with Zu.

    Website
  • SaskCareers

    Content management for the expansion of an existing website to include career guidance for high school students. In partnership with Zu and the Saskatoon Industry Education Council.

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